The protection of industrial property in the times of the Web: interview with Eng. Giovanni Bruni

The growing need for Italian companies to compete on the global market through assets such as technological innovation and creativity increasingly highlights the fundamental and centralized role of safeguarding industrial and intellectual property.

Lately, Italy has been investing a lot in this area: in 2021 – for example – the number of patent applications for industrial inventions and trademark registrations filed with the Italian Patent and Trademark Office of the MISE has increased. The applications submitted last year were 186 thousand, compared to 172 thousand in 2020 and 169 thousand in 2019.

To navigate the complex world of industrial property, Laforgia Bruni & Partners is today one of the major Italian companies in the sector. Company founded by two internationally qualified engineers in the field of industrial property, Domenico Laforgia and Giovanni Bruni, the firm has existed for 36 years.

We met Eng. Giovanni Bruni, former manager of Bosch, Fiat-GM Powertrain, Nuvera Fuel Cells and General Motors Powertrain Europe, to tell us more about the challenges facing the protection of industrial property in the times of Web 2.0.

View the entire video interview with Eng. Bruni